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The UK TV & Satellite Contract Ending Report 2026

How TV package contract endings, bundle pricing and review timing affect what households pay before the next bill cycle begins.

What the data shows

Triple-play list price

Average list price

£21

Ofcom says the estimated average monthly list price of pay TV in a triple-play bundle was £21 in real terms in the year to September 2025.

Promoted price

Average promoted price

£12

Ofcom says the estimated average promoted price of pay TV in a triple-play bundle fell to £12 in real terms in the year to September 2025.

Bundle savings

Bundle discount range

£26–£48

Ofcom says households who bundle telecom services together generally benefit from savings of £26 to £48 a month compared with buying separately.

Price-rise rule

Contract clarity

Fixed £/p

Ofcom's rules mean new phone, broadband and pay-TV contracts can no longer use inflation-linked or percentage-based price rise terms.

Haggling activity

Haggling rate

67%

Which? says 67% of respondents with broadband and pay-TV bundles had haggled in the last 12 months.

What is happening when TV and satellite contracts end

TV and satellite packages often sit inside wider bundles. That can make the contract-end point harder to see clearly.

The household sees one package, one bill and one renewal decision. But when the current term ends, the pricing and value of the TV element still need reviewing. Ofcom says bundling can reduce overall cost, but Which? and MSE both point to the importance of reviewing and haggling rather than just rolling forward.

That makes TV and satellite a strong Household Bills category. The package often continues. The review is what gets missed.

Why TV and satellite contract endings still need reviewing

TV packages can feel discretionary, but once they sit inside a bundle they become easy to leave untouched.

The contract ends, the bill changes or keeps stepping up, and the household often stays with what is familiar. Ofcom's newer rules mean price rises should be stated more clearly in pounds and pence for new contracts, but clarity is not the same thing as value.

The real question is whether the package still matches what the household watches, uses and wants to pay for.

What households should check before the contract ends

Check the exact contract-end date

Know when the current package term finishes.

Check what happens to the bill after the deal ends

The out-of-deal or post-offer price is often the key review point.

Check whether the package still needs the same channels or add-ons

Entertainment habits change faster than many TV bundles do.

Check any fixed annual price-rise terms

New telecoms contracts now have to state rises in pounds and pence.

Review before the package quietly rolls forward

Bundles are convenient. That is also what makes them easy to leave unchallenged.

Sources

  • Ofcom, pricing and consumer engagement report, 2026
  • Ofcom, 2025 contract price-rise rule changes
  • Which?, broadband and TV haggling guidance
  • MoneySavingExpert, TV package and haggling guidance

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